Business needs designers. Designers invent. When empowered with the tools and language of business, designers are uniquely qualified to innovate. Designing the Future of Business Innovation offers designers a holistic introduction to key business skills and analytical tools explored through the designer’s lens. The Bridge Program will apply design thinking and design process to complex challenges facing business today.
Building on the unique skills of designers. This groundbreaking program builds on the designer’s unique critical-thinking skills. The program begins with a customer-centric overview and conceptual mapping of business with a focus on highly innovative companies such as: Apple, Proctor and Gamble, ZipCar, Google, Facebook, Twitter, YouTube, and others. Utilizing these innovative business models as a framework, students will be introduced to analytical business tools including: financial modeling, marketing strategy, management and operations.