Philadelphia University's Business Bridge: IDEO President Speaking at Parson's on New Book: Change by Design

Monday, September 28, 2009

IDEO President Speaking at Parson's on New Book: Change by Design

Tim Brown, CEO of IDEO will be speaking at Parson's School of Design in NYC on September 30th, 2009 from 6-8PM

Tim's new book Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation, is a must read for those interested in design thinking + business.

Wednesday, September 30, 2009 6:00 p.m.
Parsons The New School for Design
560 Seventh Avenue (at 40th Street)

NYT Book Review of Change By Design (link)

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Business needs designers.
Designers invent. When empowered with the tools and language of business, designers are uniquely qualified to innovate. Designing the Future of Business Innovation offers designers a holistic introduction to key business skills and analytical tools explored through the designer’s lens. The Bridge Program will apply design thinking and design process to complex challenges facing business today.

Building on the unique skills of designers.
This groundbreaking program builds on the designer’s unique critical-thinking skills. The program begins with a customer-centric overview and conceptual mapping of business with a focus on highly innovative companies such as: Apple, Proctor and Gamble, ZipCar, Google, Facebook, Twitter, YouTube, and others. Utilizing these innovative business models as a framework, students will be introduced to analytical business tools including: financial modeling, marketing strategy, management and operations.

Philadelphia University's Business Bridge

Monday, September 28, 2009

IDEO President Speaking at Parson's on New Book: Change by Design

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